The top five mistakes on climate tech websites
Are you making these mistakes on your climate tech homepage?
Hello friends,
We review, on average, 7–15 climate tech websites each week.
(Who knew there were so many of you out there?)
Here are the top 5 mistakes we see. Let us know if any of them strike a chord.
Calling your product or service the “world’s fastest/most/best/etc. xx”
While a superlative statement like this may feel bold — it’s not. It doesn’t tell your target audience anything about what you actually do, why it matters, or how it’s different from the other options out there.
An over-reliance on ‘save the planet’ messaging
You’re in climate tech; you want to save the world. But marketers are relying too heavily on climate as a buying trigger. Which makes them sound exactly like every other climate tech company in their category.
Messaging all about what your company does, rather than what you help your customers do
B2B buyers want to know how you can help them do their jobs better, faster, and more cost-effectively. Or how you can help improve their standing with their peers and in their company. Focus on the buyer and work backward to the product.
Too many cooks in the kitchen
The result almost always looks like a homepage riddled with vague promises, industry jargon (wrong time, wrong place), and weasel words and phrases that won’t actually mean anything.
Fails the 5-second rule
When a visitor lands on your homepage for the first time, they should be able to understand a) what you do, b) who you do it for, c) and why — within 5 seconds. And without needing to scroll.
Did we miss anything?
Does your company’s homepage pass the test?
Need some outside eyes to figure it all out?
Just hit reply.