The best climate articles we've read recently

Need some inspiration for your own content marketing? Try this.

Hello friends,

We read a lot of climate-related content — across mainstream media, trade publications, and company websites.

Most of it is pretty dry, but every so often, a few great ones stand out.

Here, we’re sharing six recent pieces we enjoyed, and how you might be able to take inspiration from them.

The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action

A little too ambitious in scope for content marketers to replicate, but this fascinating report is worth a read just out of pure interest. This is the meat/dairy equivalent of Merchants of Doubt and The Petroleum Papers, two top-notch investigations into other cover-up conspiracies.

What does it take to rate a carbon project?

Sometimes great content breaks the rules. Here, BeZero talks at incredible length about, well, themselves — but in a way that is genuinely educational and interesting. They’ve managed to make themselves look good while still being helpful, which is something we see only rarely.

The story of McDonald’s 10-year quest for sustainable beef

You know what the difference is between this article and a lot of the case studies we see on climate tech websites? It’s actually interesting. We’d love to see content marketers take more inspiration from long-form climate journalists.

Companies Haven’t Abandoned Sustainability. They’re Just Talking About It Less.

Fascinating commentary on the current state of corporate green-hushing (something many of you have have already witnessed among your own customers). More climate tech marketers should think about mining sustainability reports for insights and inspiration.

Climate tech on the ballot

I’ve never read a bad CTVC article, but I particularly loved the way this one breaks down a fraught and complex topic visually. Simple, visual breakdowns are much-loved and shared by readers. As content marketers, there are always complex topics we can break down for our audience.

CDR Monthly Recap - July 2024

There’s a lot of information to digest in here, but for your own marketing, monthly market recaps like this can be a relatively low-lift way to show your authority in a space, without leaning too heavily on your SMEs.

Have you read anything great lately?

If so, please send it our way!