Brilliant observation - spot on. Case in point, I was chatting with several members of a Chicago-based cycling group yesterday and the topic of our eerily warm winter came up. A brief mention of “it probably won’t be the last warm winter…” quickly killed the conversation. Nobody really wanted to acknowledge the elephant in the room, let alone talk about something they have so little personal control over. However, when the discussion turned to solar energy, it generated a lively dialogue about incentives, costs and benefits to the local community. Sure, the two lines of conversation are related, but one feels tangible, the other not so much.
Excellent piece!
Brilliant observation - spot on. Case in point, I was chatting with several members of a Chicago-based cycling group yesterday and the topic of our eerily warm winter came up. A brief mention of “it probably won’t be the last warm winter…” quickly killed the conversation. Nobody really wanted to acknowledge the elephant in the room, let alone talk about something they have so little personal control over. However, when the discussion turned to solar energy, it generated a lively dialogue about incentives, costs and benefits to the local community. Sure, the two lines of conversation are related, but one feels tangible, the other not so much.