This feels like THE most important thing to think about with sustainability comms. You've laid this out so powerfully – I love that you brought up the only thing that matters when things get tough is ourselves & our children. It's so true & worth remembering when we look at product messaging. Thank you, and wonderfully said 👏
Thanks for talking about this! I recently started working with Oxfam where they've merged the climate & the economic inequality campaigns because they were so interconnected - but also because we feel the economic impact more acutely and that messaging connects with us more directly than climate disaster warnings.
There's a great book called Blueprint for Revolution (highly recommend!) about peaceful non-violent resistance, mainly using the Serbian revolution in the early 2000s as an example, and what struck me about it is that revolution is mainly about marketing! And just as you said, that marketing has to focus on issues that materially affect people's lives on a daily basis.
This feels like THE most important thing to think about with sustainability comms. You've laid this out so powerfully – I love that you brought up the only thing that matters when things get tough is ourselves & our children. It's so true & worth remembering when we look at product messaging. Thank you, and wonderfully said 👏
Thanks Emma! Yeah, I think we're long overdue for a reframe here
Thanks for talking about this! I recently started working with Oxfam where they've merged the climate & the economic inequality campaigns because they were so interconnected - but also because we feel the economic impact more acutely and that messaging connects with us more directly than climate disaster warnings.
That’s so interesting! Hopefully it works!
There's a great book called Blueprint for Revolution (highly recommend!) about peaceful non-violent resistance, mainly using the Serbian revolution in the early 2000s as an example, and what struck me about it is that revolution is mainly about marketing! And just as you said, that marketing has to focus on issues that materially affect people's lives on a daily basis.
No way! Thanks the the rec, I’ll definitely check it out!