Meg, Amelia, how do you feel about the word 'sustainability'? For me, it's beginning to lose all meaning. Like 'ecotourism', it seems to me people use it too easily now, without thinking, without it being earned. Would be interested in hearing your thoughts. Perhaps a topic for another post? ;-)
Mmmmm such a good question. I think about it a lot actually and I agree with you — totally overused and a very naive optimism underlying it. At the same time, do we have anything better? :/
Meg, Amelia, how do you feel about the word 'sustainability'? For me, it's beginning to lose all meaning. Like 'ecotourism', it seems to me people use it too easily now, without thinking, without it being earned. Would be interested in hearing your thoughts. Perhaps a topic for another post? ;-)
Mmmmm such a good question. I think about it a lot actually and I agree with you — totally overused and a very naive optimism underlying it. At the same time, do we have anything better? :/
Just found your helpful article (https://insights.theclimatehub.co/p/tcc-49-sustainability-is-operating), which I think answers my question: build trust by avoiding empty messaging. As communicators, we have to be careful not to be lazy. I like your blueprint for moving forward.